Backlash surprises bar owner

By Dan Daly, Journal Staff Writer

STURGIS -- Jay Allen, whose biker bar, campground and concert venue project north of Bear Butte has ignited a political firestorm, said he had no idea that his plan would be met with such opposition.

"I was completely surprised," Allen said during an interview on the eve of today's Meade County Commission hearing to consider a beer license for Sturgis County Line, the name of his venue. "I was so proud. ... I thought I was doing a wonderful thing for everybody."

But American Indian groups, led by the Bear Butte International Alliance, have decried his plan to bring beer, raucous parties and loud music so close to a site that is sacred so many American Indian religions.

Allen owns Broken Spoke Saloons at motorcycle event sites in Sturgis, Laconia, N.H., Daytona, Fla., and Myrtle Beach, S.C. In most of the cities, including Sturgis, the saloon is open only during the event.

Last summer, he bought 600 acres of rolling prairie north of Bear Butte. In August, he announced he was going to build a Sturgis motorcycle rally week biker bar, campground and concert facility.

In recent years, such venues have been springing up east of Sturgis, joining the venerable Buffalo Chip campground to offer music, entertainment and alcohol outside of Sturgis city limits.

Allen's proposal was different. For one, it was closer to Bear Butte than the other proposed or operating Sturgis rally venues.

And he made matters much worse by promoting Bear Butte as a backdrop and biker bar theme. In August, Allen told reporters that he would name the new venue Sacred Ground, and he talked about building an 80-foot-tall Indian statue on the property.

Allen's proposal galvanized an already developing movement to preserve Bear Butte and its environs from the noise and rowdiness of the annual motorcycle event. Led by the Bear Butte International Alliance, a number of groups have joined to protest what they say is the continuing encroachment on the practice of their religion.

In the fall, after being confronted by members of the Bear Butte International Alliance and other groups, Allen changed the name of the venue to Sturgis County Line. He also dropped the 80-foot statue idea. But the opposition has only increased since then.

"We do not oppose commercial ventures or the rights of private-property owners to use their property as long as that use does not infringe on the same property rights of their neighbors or violate local, state or national laws," the Bear Butte International Alliance said in a recent written statement. "We do oppose commercial desecration of a nationally protected historical landmark that has very special local, state, national and tribal social, cultural and religious meanings for almost all members of our community."

The alliance is organizing a series of events today, including a 10 a.m. prayer gathering at Bear Butte, a noon luncheon at the Sturgis Community Center, a 1 p.m. march to Meade County Courthouse and the 3:30 p.m. hearing.

Turnout is expected to be big. The county has set aside the largest courtroom for the commission meeting. The street in front of the courthouse is also being blocked to automobile traffic.

On Monday, Allen predicted that he will prevail at today's beer-license hearing. He sees it as a property rights issue. He bought the land, Allen said, and he believes he meets the malt-beverage license criteria.

The only criteria for rejecting a beer license are location of the venue and the character of the applicant.

Allen said he has a solid reputation as a good operator of saloons in several states. And he believes his neighbors north of Bear Butte support his project as a landowner-rights issue.

"I'm going to ask the commission to look at the facts," Allen said Monday. "We have a right to be here."

Work has begun at the site. Allen said that for the 2006 rally, he hopes to have the bar and the campground open. He is holding back on the concert facility, partly to see how Rock'n the Rally at Glencoe, the new rally concert venue south of Bear Butte, fares.

And Allen insisted Monday that his campground and bar won't disrupt the prayers and other ceremonies at Bear Butte. "If hearing a distant Harley going down (S.D. Highway) 79 is a problem, then absolutely. But otherwise, we're quite a ways from the butte."

Contact Dan Daly at 394-8421 or at Dan Daly

Link to Report

Defend Bear Butte

Beer Sales Gets Unanimous OK

Bear Butte License Approved

Contents

April 2006 Reports

Last updated on April 10, 2006